Judgment and Decision Making
Forfatter: Hardman David
Forlag: WILEY
Beskrivelse: Judgment and Decision Making is a refreshingly accessible text that explores the wide variety of ways people make judgments. An accessible examination of the wide variety of ways people make judgments Features up-to-date theoretical coverage, including perspectives from evolutionary psychology and neuroscience Covers dynamic decision making, everyday decision making, individual differences, group decision making, and the nature of mind and brain in relation to judgment and decision making Illustrates key concepts with boxed case studies and cartoons blogging 224 11 THE ONLINE WORD: websites 242 12 THE BUZZ WORD: interactive engagement, social media, viral marketing 265 13 THE MULTIMEDIA WORD: integrated campaigns 289 14 THE GLOBAL WORD: multicultural and international campaigns 31L
355,50 DKK