Sustainability Marketing
Forfatter: Frank-Martin Belz, Ken Peattie
Forlag: WILEY
Beskrivelse: The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented 4Ps; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. Comparative Aspects of Learning and Memory 410 Michael Koch 15 Brain Evolution, Development, and Plasticity 422 Rayna M. Harris, Lauren A. O Connell, and Hans A. Hofmann 16 Neural Mechanisms of Communication 444 Julia Sliwa, Daniel Y. Takahashi, and Stephen V. Shepherd 17 Social Coordination: From Ants to Apes 478 Anne Bockler, Anna Wilkinson, Ludwig Huber, and Natalie Sebanz 18 Social Learning, Intelligence, and Brain Evolution 495
445,50 DKK